Three-word brief

If Bob Hoffman was your client and he had to give you a brief, he’d keep it brief and to the point.

Hoffman wouldn’t rattle on about target markets or segmentations or budgets or competitors or stakeholders or mandatories. He wouldn’t go on and on about key messages or key benefits or key anything. Or even calls to action.

He’d sit you down and give you a simple three-word brief: Make us famous.

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