When it comes to communications, there are way too many choices of where we can invest our time, money and resources.
It’s easy to get distracted or to get caught up in the latest tech fad that promises to solve all our problems with a couple of clicks.
It’s also easy to widen our audience in the belief that bigger is better. But redefining and narrowing our audience can bring much needed focus and profits.
Finding a tight descriptor can streamline all our communications. No more waste.