Samuel Butler penned an elegant couplet that succinctly explains why commitments must be voluntary to be lasting and effective - ‘He that complies against his will/Is of his own opinion still.’
If an undertaking is forced, coerced, or imposed from the outside, it’s not a commitment, it’s an unwelcome burden. People will smile at its failure.
We have to communicate to people why helping us and our enterprise is in their interest. How helping us will make them a better person.