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What are the benefits to your brand of writing and creating consistent high-quality content?

Consistent high-quality content is a lifesaver for a brand like yours.

The benefits of producing consistent high-quality content can pay dividends at every touchpoint.

Rather than trying to ambush your audience with expensive advertising and desperate calls to action, high-quality content leads them to you. Consistent high-quality content impacts audience decision-making more than any other media.

According to a study by McKinsey & Company, consistency is the secret ingredient to making customers happy across their entire journey with your brand.1 Content consistency establishes your credibility, builds your trust, and strengthens your reputation.

Major benefits of consistent high-quality content include driving higher Google Search rankings, higher customer acquisition, and enhanced growth. But the more you look, the more benefits you find.

High-quality content brand benefits

1. Your brand will grow with high-quality content

2. High-quality content helps people improve their lives

3. Use high-quality content to add value to peoples’ lives

4. High-quality content forges deep, lasting connections

5. High-quality content works for any brand

6. People welcome high-quality content.

7. Use high-quality content to position your brand as an industry expert

8. Gain higher rankings in Google Search with high-quality content

9. Effective high-quality content brings more visitors to your brand

10. High-quality content increases engagement

11. High-quality content lets your brand control the conversation

12. Lift your brand’s credibility and reputation with high-quality content

13. Secure higher domain authority for your brand with high-quality content

14. High-quality content establishes trust with your audience

15. High-quality content smoothes peoples’ buying journey

16. Higher quality leads for your brand from high-quality content

17. Drive more sales with high-quality content

18. High-quality content improves conversions

19. Better social media traction for your brand with high-quality content

20. High-quality content improves your brands customer service

21. More effective sales team with high-quality content

22. More high-quality content attracts more people to your brand

23. People only share high-quality content

24. High-quality content generates visitors for years

25. Generate greater savings with high-quality content

26. High-quality content compounds your return on investment

27. More high-quality content touchpoints for more growth

Conclusion

Reference

1. Your brand will grow with high-quality content

With high-quality content your brand can attract more people, convert more customers and enjoy more growth.

When you write and post consistent high-quality content that helps people you are consistently moving ahead of your competitors. Quality content that adds value to people’s lives is appreciated, valued, and shared.

People seek out brands that can help them make their lives better.

2. High-quality content helps people improve their lives

Many brands make the perennial mistake of creating content that’s all about them.

A lack of expertise sees many brands write content that focuses on promoting their products or services. This isn’t high-quality content, especially when it ramps up the hard sell. This isn’t what people want.

What people want is helpful answers to the problems they face. When you genuinely help people with informative and engaging content without asking for anything in return, you gain their attention and respect. You gain their trust.

3. Use high-quality content to add value to peoples’ lives

High-quality content can educate people on how your brand can add value to their lives.

Discounting and slashing prices diminishes value, shrinks margin, and decreases profit. Adding value to peoples’ lives justifies higher prices. People are more likely to pay more for a product or services that help them.

Your customers face problems that your brand can solve. Create consistent high-quality content that can help them solve their biggest pain points. Consistently adding value to people’s lives by anticipating their needs shows your brand is there when people need it most. 

4. High-quality content forges deep, lasting connections

Whether you keep people updated through email or educate them on important topics through your blog, you can build and strengthen relationships through relevant content.

Thin, low-quality content adds little value. Bits and pieces of content published every now and then doesn’t engage people and deepen connections. Poor-quality content doesn’t create interdependence.

High-quality content helps you forge and nurture stronger customer relationships. If customers start to rely on your brand as a primary source of information, their loyalty will be guaranteed.

5. High-quality content works for any brand

Any brand in any sector can use high-quality content effectively.

Even a brand in traditional industries like manufacturing can provide insights and expertise that helps prospective customers. A brand in traditional industries can use high-quality content as a way to gain and hold a leadership position. They can set the agenda.

The key to success for your brand is to select and research the right topics and types of high-quality content that best resonates with your audience.

6. People welcome high-quality content

People are swamped with thousands of messages every day.

Unlike most marketing efforts, high-quality content doesn’t interrupt and annoy people. Why pay tens of thousands of dollars on banner ads and digital advertising to annoy people?

Use high-quality content to build relationships by putting your brand in front of people when they’re looking for help.

7. Use high-quality content to position your brand as an industry expert

By using engaging high-quality content to build credibility and authority with your customers, you can start to position your brand as an industry expert.

People look to leaders in every industry to get relevant information that helps them better understand their needs and challenges. Creating high-quality content that people find valuable positions your brand as an industry leader that others look to for guidance and support.

Publishing regularly updated blogs and other types of high-quality content puts your brand ahead of your competitors.

8. Gain higher rankings in Google Search with high-quality content

Every new article you add to your brand’s blog is another page that Google Search will index.

Targeting long-tail keywords and topics that your customers frequently search for will help you rank higher in search engines. Google Search seeks out and rewards high-quality content with higher rankings.2 Writing and producing great content makes all the difference in attracting more visitors and gaining more customers.

A study by SparkToro found Google Search sends ten times more visitors to the average website than Facebook.3 High-quality content boosts your brand’s website visitors even further.

9. Effective high-quality content brings more visitors to your brand

Publishing consistent and engaging high-quality content on your website is the most effective way to gain more visitors to your brand.

According to HubSpot, brands that published more than 16 blog posts per month get three times more visitors than those that only published four or fewer posts.4 Publish high-quality content more often on a more consistent basis to gain more website visitors.

Creating and promoting valuable high-quality content that answers your audience’s greatest challenges will help your brand find new customers. Maintaining an active blog introduces your brand to more people who need your products or services.

10. High-quality content increases engagement

Increased engagement is one of the major benefits of high-quality content.

When people spend more time on your website, your brand is rewarded in two ways - grateful customers and higher Google Search rankings.

The best way to start a conversation with your customers is to present them with timely, helpful information on relevant topics.

11. High-quality content lets your brand control the conversation

High-quality content allows your brand to talk with potential customers early in the buying cycle.

By reaching potential customers when they’re researching, you can control the conversation by highlighting your competitive advantage.

Controlling the conversation while your most likely customers are educating themselves is extremely valuable. This is true regardless of what industry or sector your brand is in.

12. Lift your brand’s credibility and reputation with high-quality content

High-quality content amplifies the credibility of your brand.

Building awareness with your audience is one of the most important benefits of high-quality content.

Engaging and useful high-quality content helps people see your brand as a credible and trustworthy source of information.

13. Secure higher domain authority for your brand with high-quality content

Writing consistent high-quality content will increase the perceived expertise, authority, relevance, and trust of your brand.

A higher domain authority leads to higher rankings on Google Search. The more high-quality content you publish, the more organic search visibility your brand will gain. Creating high-quality content helps build your authority online.

High-quality content demonstrates your brand’s expertise in your industry by providing valuable answers to your audience's questions.

14. High-quality content establishes trust with your audience

Creating high-quality content helps your brand build a relationship with your audience.

When you help people without taking anything in return, your audience is more likely to trust your advice and recommendations. The more that you inform and provide value for your audience, the more trust you can build.

The more high-quality content customers see, the more likely they are to have a positive association with your brand.

15. High-quality content smoothes peoples’ buying journey

Great high-quality content helps people move more easily through a buying journey.

Everyone goes through stages before they make a final purchase - recognising their challenge, identifying and evaluating potential solutions, and then make a purchasing decision based on their research.

Providing effective high-quality content that engages people during each stage of a buying journey helps guide them in making a purchasing decision more easily.

16. Higher quality leads for your brand from high-quality content

High-quality content helps your brand bring in more qualified leads.

By creating valuable high-quality content around topics important to your audience and relevant to your products and services, your brand can work to bring in more targeted and relevant website leads.

According to a recent Demand Gen Report, 47 percent of buyers view between three and five pieces of content before they engage a salesperson.5 High-quality content will make a high-quality impression.

17. Drive more sales with high-quality content

High-quality content helps your brand by bringing potential customers closer to making a purchase.

Building a relationship with your audience and potential customers makes them more likely to choose your brand over your competitors.

Potential customers reach out to your brand when they’re ready. High-quality content helps transition sales from pressuring a customer to buy your products and services to being a valuable resource that is there when your customers are ready to buy.

18. High-quality content improves conversions

One of the greatest benefits of high-quality content is that it helps your brand generate higher conversions.

Brands that create consistent high-quality content enjoy conversion rates that are almost six times higher than competitors who don’t focus on producing great content.

Consistent high-quality content helps your audience connect with your brand by giving them the information they need to make an informed purchasing decision.

19. Better social media traction for your brand with high-quality content

High-quality content can help your brand grow your social media following.

The more quality content your brand publishes, the more material you will have to share on your social media channels. And the more likely your social media followers will be to share that content with their followers.

Use snippets of high-quality content on your social media channels to drive more interest and visitors to your website.

20. High-quality content improves your brand’s customer service

High-quality content makes life a breeze for your customer service team.

Writing and publishing informative and helpful content that addresses common problems and questions makes it easy for your customer service team to share the right answers with a quick email. This will drive more people to your website.

When customers find these answers on your website your customer service team saves valuable time. This means your customer service team can be more productive while offering better one-on-one service.

21. More effective sales team with high-quality content

Your sales team can be far more effective with high-quality content.

Writing and producing useful content that answers common sales questions and concerns helps potential customers. High-quality content turns your brand website into your best salesperson 24/7. (What other salesperson can answer 1,000 customers at the same time? In the middle of the night? On a public holiday?)

By using high-quality content to move people through the buying journey, your sales team is free to provide more focused one-on-one service.

22. More high-quality content attracts more people to your brand

A top benefit of consistently publishing high-quality content is that more people will be drawn to your brand website.

Time spent on a website is a key marker Google Search uses to determine website quality and usability. The more people are engaged and the longer they spend on the pages of your website can significantly improve your search rankings.

Publishing more pages with more compelling high-quality content gives people more reasons to spend more time on your website. 

23. People only share high-quality content

One of the best ways to increase visibility and visitors to your brand is to get your current customers to share your website with others.

Helpful high-quality content is very shareable. Whether customers forward one of your email messages to a co-worker or share one of your blog article, getting your content shared is a great way to be seen by more people.

Reaching and connecting with a wider audience introduces more potential customers to your brand. 

24. High-quality content generates visitors for years

High-quality content can continue to generate interest and visitors long after it’s first published.

Perennial and evergreen topics can compound your organic website visitor growth through organic search for years.

Approving and investing in high-quality content centred around the most persistent and long-standing problems your audience faces will ensure it pays dividends for years to come.

25. Generate greater savings with high-quality content

High-quality content is incredibly cost-effective for your brand.

Paying for Google Advertising and social media promotions is expensive and short-lived. Every time you want to gain people’s attention, you have to pay. To keep gaining people’s attention, you have to keep paying.

Instead of paying other media companies to reach their audience, high-quality content allows you to build your own audience at a far lower cost.

26. High-quality content compounds your return on investment

Your brand can expect a greater return on investment with high-quality content.

High-quality content continues to attract and draw people in long after the initial investment, often for years and years. The higher the quality of the content you publish, the higher the value it will return to your brand.

With the right plan, high-quality content can easily become your best performing brand asset.

27. More high-quality content touchpoints for more growth

More high-quality content gives your brand more touchpoints with people and potential customers.

The more high-quality content you publish on your brand website and share on other channels including social media, the more opportunities you have to engage your audience. To bring your audience into your brand.

Most people will visit your website several times before making a purchase. More high-quality content gives them more reasons to visit, and more reasons to give you more of their time and attention.

Conclusion

There are many powerful benefits of high-quality content.

It’s hardly surprising to see why more and more brands are starting to consistently publish high-quality content.

No matter what industry your brand is in, you don’t have to settle for poor performing low-quality content. You don’t have to struggle with lower Google Search rankings, poor customer acquisition, and stunted growth.

You can start using high-quality content to outrank your competitors. You can reach and engage your audience more deeply while strengthening your reputation, credibility and trust.

With high-quality content you can turn more browsers into life-long buyers. You can grow your brand like never before.

References

1 Pulido A, Stone D, Strevel J 2014 ‘The three Cs of customer satisfaction: Consistency, consistency, consistency,’ McKinsey & Company

2 Singhal A, Cutts M 2011 ‘Finding more high-quality sites in search,’ Google

3 Fishkin R 2018 ‘New jumpshot 2018 data: Where searches happen on the web (Google, Amazon, Facebook, & Beyond),’ SparkToro

4 Carmicheal K 2020 ‘How often should you or your company blog?,’ HubSpot

5 Anderson B, Tirico K 2016 ‘Content preferences survey report: B2B buyers value trustworthy content with data and analysis,’ Demand Gen


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