The right high-quality content strategies can fuel the right growth for your brand.
There are no limits to how much you can grow your brand. Growing your brand takes a lot of sweat, hard work and sleepless nights. Don’t waste your efforts and resources on the wrong plans and processes.
Focusing on the right strategies can help you determine what areas to allocate more resources for more of the growth you want.1
There are nine keys ways to grow your brand with high-quality content.
High-quality content strategies to grow your brand
1. Sharpen customer focus with high-quality content
2. High-quality content can create a competitive advantage
3. Use high-quality content to streamline your sales process
4. Increase qualified leads with high-quality content
5. High-quality content can raise your conversion rate
6. Increase individual sales with high-quality content
7. High-quality content can lift your profit margins
8. Lower cost of acquiring new customers with high-quality content
9. Create high-quality content to generate more customer referrals
1. Sharpen customer focus with high-quality content
A customer-first approach puts customers at the forefront of your brand.
High-quality content can provide answers and solutions to the problems your customers face. Rather than touting your brand, high-quality content explains how your brand can help customers.
Customer-focused high-quality content engages your audience, builds customer trust and helps you grow your brand more sustainably.
2. High-quality content can create a competitive advantage
Differentiation is the key to successfully positioning your brand against your competitor.
If your products or services have genuine design or technological advantages, create high-quality content that explains how these advantages help improve the lives of potential customers.
If your brand differentiation is principally cultural, create high-quality content that reinforces how that culture adds value to people’s lives. Aim to deepen connections to grow relationships and your brand.
3. Use high-quality content to streamline your sales process
How many steps are involved in your brand’s sales process?
If there are more steps that your competitors, your brand will be at a disadvantage.
High-quality content can be used to bring in potential customers later in the sales process. This will reduce the number of steps and overcome potential roadblocks to more sales and quicker growth.
4. Increase qualified leads with high-quality content
Using high-quality content to attract the right kind of potential customer can significantly increase sales.
High-quality content can be written to attract more qualified leads anywhere on the buyer journey. This saves you time and money chasing unqualified leads.
If your brand can double the number of qualified leads coming to your website, you can double sales and double profit.
5. High-quality content can raise your conversion rate
High-quality content can help you grow your brand by increasing the number of potential customers you convert to buyers.
With high-quality content you can address any specific concerns potential customers have and overcome any objections. Tailor great content to help potential customers and add value to their lives.2
Increasing the conversion rate of your website from 1 out of 10 to 2 out of 10 doubles your sales and doubles your profit.
6. Increase individual sales with high-quality content
Imagine increasing the frequency of purchase by 10 percent.
Such an increase automatically translates into increased sales, profit and growth. High-quality content can help your customers understand why they should buy more frequently.
More frequent purchasing further helps your brand grow by improving customer loyalty
7. High-quality content can lift your profit margins
High-quality content can justify higher prices for your products and services.
Use high-quality content to create a higher level of value worth paying more to obtain. Value creation justifies higher prices and avoids competing on price. When you offer the best value you can charge the best price.
By positioning your brand at a premium with high-quality content, every additional dollar you charge goes straight to your bottom line.
8. Lower cost of acquiring new customers with high-quality content
High-quality content can help you reduce the cost of customer acquisition.
Your brand website is an amazing asset that can acquire new customers at a far lower cost than digital advertising and paid promotion.
Consistent quality content on your website generates leads and new customers in an organic way that significantly reduces the cost of customer acquisition.
9. Create high-quality content to generate more customer referrals
How do you get more referrals from existing customers?
Publish high-quality content on your website that they can share with their colleagues, friends and family. Whether shared by email or through social media, such referrals are the equivalent of digital word-of-mouth.
Consistent high-quality content keeps your brand top of mind and gives your customers more reasons to share.
Conclusion
High-quality content strategies are key to ensuring consistent growth for your brand.
High-quality content can be used to enhance customer focus and gain a distinct competitive advantage as well as lift leads, conversions, sales, margins and profits.
Choose and calibrate the right high-quality content strategies for the brand growth you want.
References
1 Iny S, Kuipers H, Rueda-Sabater E, Haakonsen C 2020 ‘Have you future-proofed your strategy?,’ BCG
2 Donnelly K 2016 ‘The beginner’s guide to conversion rate optimization,’ Shopify