Where does that leave designers?

Hopefully it puts all the bad designers out of business.

True design is design thinking. We work with some very smart designers and design agencies who put this kind of clever thinking to work for some of Australia’s smarter businesses. They’re busy designing business models and business systems and customer services and a raft of related elements that ensure these businesses prosper.

The last thing on their mind is the color of the logo. Better writing helps better design achieve more.

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