Why is language so important

Doing the same thing and expecting a different result is the mark of madness.

Language and symbolic patterning are how we make sense of the world, how we create understanding. Words are key to the whole exercise of living.

Words change minds > Minds change behaviours > Behaviours change outcomes.

If you want a different result, you need a different set of behaviours. Which requires a different mindset that needs to be generated by a new sequence of words and symbols.

There is no other way to change minds, behaviours and outcomes. Using the same words and applying different techniques won’t do it. Nor will making the words louder or bigger or more animated. 

The words and language you choose are critical to the results you want.

If you want new results, you’ll need new words.

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