Writer and creative consultant
Writer and creative consultant
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Withered technology

New thinking with old technology was the cornerstone of Gunpei Yokoi’s thinking.

As the original designer who electrified Nintendo from a century-old manufacturer of playing cards into a colossus in video games, Yokoi shunned the latest technology.

Cheap, proven, everyday technology packaged in a new light can transform industries. Yokoi termed his philosophy ‘lateral thinking with withered technology’.

Put simple technology to use in ways no one else has considered.

Give old technology new uses.


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