Writer and creative consultant
Writer and creative consultant
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Word are more powerful than color?

Everyone sees every color differently.

Everything from the hue of ambient light to the physiology of the eye plays a part in determining how a color is received and perceived.

Colors skew all over the place when it comes to cultural value. Yellow is sacred to the Hindus, but represents sadness in Greece and jealousy in France.

White is the color of mourning and death in Chinese culture. While purple is the color of death in Brazil. Better writing clears up such ambiguity.

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