Words first, right?

Yes. Our reader will be glancing at the pictures but reading the words.

The words are what will hold and build their attention. The words are what will make them decide to give us their time and, if we want, their money.

We’re no longer in the material economy. We’re now in the attention economy. Human attention is the most valuable (and most scarce) resource on earth. Better writing is the only thing that captures and holds attention.

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