Any fool can download a template and type in a company name.
Any fuckwit can drag a stock photo into a layout and punch in a headline.
You are more than your filters, your linguistic tricks, your go-to color, your sense of style, your favorite typeface, your suite of tools and aesthetic shortcuts.
As a creative, you’re in the ideas business. How you dress them up (or down) is secondary to the actual idea. It’s the idea that has all the value, all the attraction, all the potency.
A good idea transcends the limits of styles and trends, techniques and finishes.
A good idea lives forever.