Fuck content

Stop making content.

Stop reducing your creativity to content creation. Stop chasing branding and audience size.

You might be telling yourself that once you get a decent audience, then you’ll be able to experiment and make the creative work you actually want to make instead of just more and more content.

Good in theory but terrible in practice because that kind of expiration risks alienating the very audience you’ve worked so hard to build. While all along you’ve atrophied your ability to create that kind of experimentation because you’ve trained your creativity to suit an algorithm.

It’s a lose-lose situation.